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Where Savage X Fenty has Failed Again

Writer's picture: Ja'Carla MitchellJa'Carla Mitchell

Rihanna shows off her underwear on Savage X Fenty Instagram

On Friday, Rihanna left jaws dropped and pulses racing to showcase her sexy lingerie photos on Instagram, announcing her new Savage X Fenty lingerie line. Rihanna showed off sexy underwear and glitter tights from her Savage X Fenty collection which dropped Friday, June 1 at midnight. Savage X Fenty is currently having a sell on new lingerie items ranging from various sizes. However, Rihanna has still failed to include band sizes such as ’30s.

Rihanna is inclusive with her lingerie collection marketing towards all shapes and most bra sizes. However, she continues to fail marketing bras towards women with a small band size.


Rihanna has stated how her lingerie company is different from others such as Victoria Secret. She has formerly made suggested snide actions about Victoria's Secret being outdated. By liking Instagram and Twitter post disapproving L Brands Chief Marketing Officer, Ed Razek's, comment telling Vogue that the brand would not hire trans or curvy people to model for the annual Victoria’s Secret Fashion Show.



However, how is the Savage X Fenty brand completely different than Victoria’s Secret, when the company does not provide bras for ladies with a 30-band size? People such as myself with a 30-band size struggle to find bras in store for our sizes. Most of the bras that are my size are expensive and run out of stock quickly. Shopping for a bra with a 30-band turns into a shopping scavenger hunt. There are only so many online stores that carry a band size 30. It would be nice if Rihanna was to consider those struggles as well and if Savage X Fenty sold smaller band sizes.

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